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Flip: How to Survive and Thrive by Turning Your Business on Its Head
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Flip: How to Survive and Thrive by Turning Your Business on Its HeadPlacing emphasis on flexible, counter intuitive decision making, a pioneering young management guru calls for a brand new way of doing business in the current sticky economic conditions, where conventional wisdom fails. Why is Microsoft turning a blind eye to software piracy in China? Why has Toyota capped production of the best selling Scion? Why did Rupert Murdoch risk $580 million on MySpace? "Business today requires new perspectives," argues Peter
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Flip: How to Survive and Thrive by Turning Your Business on Its Head
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29039940021
US$ 12.99
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