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Clash'Walmart (the incumbent leader in offline retailing) and Amazon (the attacking leader in online retailing) make up the most interesting business drama of our times. Will each stick to its current leadership role or will they emerge as dominant players in both roles? Nirmalya Kumar offers the best study that I have seen of these two world wrestling competitors' PHILIP KOTLER, S. C. Johnson & Son Distinguished Professor of International Marketing,
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78691526323
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